CCT300Lab6

The evolution of the initial Web 1.0 to Web 3.0 occurred at an expeditious rate. In the beginning, the users of social networking sites only used them to contact their friends/family or to share their opinions on their blogs. These Uber-Profiles of various forms of online media such as Facebook, Twitter, LinkedIn or blogs are voices for individuals to express their opinions. The more influential the online algorithm rates the user the higher they can be paid to influence their followers. This is illustrated through the celebrities who are now getting paid to Tweet. “According to Rad the most lucrative would be Britney Spears or P. Diddy who could earn up to $20,000 per Tweet.” (All in tha Game) Furthermore, the FTC is now regulating some of the highly influential users. This is exemplified through the “ independent bloggers who fail to disclose paid reviews or freebies can face up to $11,000 in fines from the Federal Trade Commission, according to revisions to the agency's ‘Guides Concerning the Use of Endorsements and Testimonials in Advertising.’” This assists in regulating the business aspect of companies who attempt to use celebrities to endorse their products. Highly influential users are then forced to express their unbiased opinions or face the consequence. Therefore brand exposure will be dependant upon quality and personal preference rather than hidden endorsements. Works Cited "Soulja Boy Closes Twitter Account, Celebrities Being Paid to Tweet? « All in Tha Game." //All in Tha Game//. 27 June 2010. Web. 21 Oct. 2010. . "FTC to Bloggers: Fess up or Pay up | Digital Media - CNET News." //Technology News - CNET News//. Web. 21 Oct. 2010. .