CCT300Lab5

Corporations use advertising techniques in an attempt to gain market share within their industry. ‘Traditional’ or real world advertising consisted of advertisements in direct mail, magazines, newspapers, billboards, radio announcements, television ads and the yellow pages. It is a difficult task for the firms to get their advertisements to their potential consumers. However, these older forms of advertising seem to be more efficient at serving their purpose. Advertising methods in the virtual world include e-mail, online discussion groups and WebPages. The recent trend in society is that of a majority relying on their computers to perform all of their necessary tasks. Whether it was writing a letter, watching television or playing games. Therefore, in correlation less people have been using the traditional outlets resulting in more online use. The predicament that arises with the online use is the fact that those advertisements are less effective, if effective at all. The ‘pop up’ era seems to be extinct as well as better email providers reducing unwanted spam. When someone decides to go online with a purpose in mind they will probably pay little to no attention to ads on the side of their WebPages. The bright colours or annoying animations are what attract the viewer to the advertisements. However, they are seen as more of a nuisance than anything else. The difference between the virtual world advertisements and the real world is that when one is online and is intrigued by an advertisement it doesn’t have to end there. Instead, they can visit the website and become more educated and can potentially even purchase the product minutes after seeing the advertisement for the first time.
 * What is the difference between advertising methods used in the real world and the virtual world. Please explain. **